For more details, you can download a free copy of my book, Serious Money, from my website (or purchase a hardcover copy here).

FORBES: Agonizing Over Optimal

Roberston envisions a world (and could profit from the realization of it) where octogenarians take a break from the golf course and plug ad copy into a website to optimize a businesses ad campaign and supplement retirement income.

FORBES: Crowdsourcing and Atomized Employment