League execs claimed the format drew bigger dollars from sponsors like Bridgestone and Coors Light.

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MillerCoors is the combined U.S. operations of SABMiller and Molson Coors, brands like Miller Lite and Coors Light.

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You won't get to date those blond twins if you drink Coors Light.

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Kelcy Warren will likely celebrate with few cold Coors Light tonight.

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One reckoning, from Fred Eckhardt's The Essentials of Beer Style, shows Coors Light at an IBU of 9, Bud at 10.5 and Heineken at 18.

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The three advertisers--Mitsubishi, Coors Light and American Express--also had supporting roles.

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Michele Mlinar, a bartender at Cangee's Bar and Grille in Herkimer, said Myers frequently went in and had a bottle or two of Coors Light and left without speaking to anyone.

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In the show's quick-cut opening credits, star chef Rocco DiSpirito drives a Mitsubishi SUV, kitchen staff lug a case of Coors Light and an American Express card flashes by in a close-up.

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Hundreds of millions of dollars were spent over the last decade trying to convince men and women watching football games that Coors Light somehow tastes colder and, therefore, better than other beers.

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Also gone are Coors Light and Tide.

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Together, MillerCoors is a more formidable rival to Anheuser-Busch (though the Miller and Coors beers still lag Bud Light and Bud).

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