This is not the first work to find mathematical evidence that there are conditions under which cooperative behavior drives out selfish behavior.

WSJ: Have We Evolved to Be Nasty or Nice? | Mind & Matter

But does commerce promote or hinder cooperative behavior?

WSJ: Have We Evolved to Be Nasty or Nice? | Mind & Matter

Whenever we witness or directly engage in pro-social behavior, we produce opiate-like neurochemicals that relax us and amplify our cooperative tendencies.

FORBES: Gaming for Corporate Social Good

The cynical might assume this all comes back to the bottom line, but with the collaborative extending an invitation to other companies to help develop revised, cooperative licensing agreements, they are the very least making it difficult for them to engage in similar behavior in the future.

ENGADGET