It might be a subjective concept -- one man's cool Hawaiian party shirt is another's discarded Christmas gift -- but certain brands do seem to stay in fashion forever.
Publishers also used to do all kinds of nifty things for their authors, like throw them a cool book party, send them on a book tour, get their books reviewed in the press and give manuscripts loving yet eagle-eyed editing.
It uses data from Zagat (owned by Google) plus a variety of third party sources (Cool Hunting, Scoutmob, Thrillist, Food Network, Eater).
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She intervened (and likely saved my marriage) when I wanted to buy that really cool house with the basement party room and built-in urinal.
Before and for a while after the 1997 election he was a useful totem for New Labour in its efforts to show itself the party of "cool Britannia".
Rooney levelled the scores again on the half-hour mark before Robin van Persie joined the party with a cool finish in the 34th minute to complete a breathless opening period.
Mr Bush's tax plans have already had a surprisingly cool reception from many in his party.
The Facebook Platform allows third-party developers to create cool plug-ins and apps.
No big deal, to each their own, but it does seem a little buttoned-up for the party where all the cool kids hang out.
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The Conservatives in the Lords were not pleased but in the age of Brit Pop, Cool Britannia and Sporty Spice the party couldn't openly defend the hereditary principle.
The showy Saint Laurent rock-n-doll looks should draw the attention of Alexander Wang's cool-kid fans the ones who party all night, or want to look like they do.
Last year the ultimate cool kid, Hef, showed up at the party and he obeyed those rules.
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You never know when you are going to need it and a great scented candle, a cool pack of playing cards or a great book are perfect gifts for a dinner party hostess or a weekend hostess.
"Polar bears are cool but the beaver played a pivotal role in the history of Canada, " said New Democratic Party MP Pat Martin.
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