Dice Iida-Klein and his wife, Briohny Smyth, are awesome physical specimens and definitely seemed pretty cool and nice when I met them in a yoga inversions workshop.
Sure, being cool is nice, but the obsession with hipness often means missing a bigger story: the gradual diminution of the urban core as engines for job creation.
So we get nice ripening but then we cool off very quickly, which allows the grapes to have--to maintain their high acidic content longer as they're ripening.
If we learned one thing from the 2007-2008 market collapse, it is that investors who keep a cool head and are opportunistic in their purchases can make nice tidy profits as stocks recover.