Adware is ubiquitous on the Internet, but it isn't yet clear how far this latest piece of crime-by-design--so new it hasn't yet been given a cool name--has spread.

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But if every iPhone had a cool name?

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The task force comes up with a really cool code name for itself, e.g.

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When Hossler was asked to name something cool about his U.S. Open experience, he praised, of all things, the free dry cleaning. ("That's pretty sweet, " he said.) Hossler slid late on Sunday, finishing nine over par, and won't get to keep a nickel of the check he earned this weekend.

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Does a name clash with the cool techno-chic of the iPhone?

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Once the codename for Apple Computer's (nasdaq: AAPL - news - people ) latest operating-system upgrade, the company opted to keep the name because it sounded so cool.

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That means to make its products cool, Microsoft has to often underplay its name, in products like XBox and Halo.

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Each name falls into one of three categories: Cool (Pop Rockette or Meat Mitts), puns or word play (Metro-Gnome or Deal Breaker) or left-fielders (Buzz Kill or The Poser).

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Try her signature Rock, Pebble, Chocolate, warm and cool truffles, bon bons and almond cream that looks like the name implies and tastes just great!

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He'll characterize the students' projects as "really cool, " and he'll call out some lucky winners by name while speaking to the importance of science, technology, engineering and mathematics ( STEM) education in the United States.

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