Northrop estimated 31, 000 students have gotten the "science is cool" message from this program.

CNN: Teachers take weightless ride to inspire students

How can you resist when it's so easy to personalize a message using cool graphics and festive music?

FORBES: E-Sentiments, Exactly

If you thought cloud writing was cool, then how about a message from space burnt into the night sky?

ENGADGET: Japan's LED-stacked cubesat will burn Morse code into the heavens

Memo to BB: Get grandiose or get cool, and stop postponing the message.

ENGADGET: Editorial: BlackBerry slumps into history of Super Bowl tech ads

Actually, I think the Forbes message is kind of cool.

FORBES: Update: 7 Reasons Why I Believe Clarity Is the New "Cool" - Forbes

Even if I wasn't as cool and thoughtful as I hoped to appear, the first Earth Day's message was good then, and it's better today: We have to take care of the Earth.

CNN: 'The Science Guy' says: 'Save the Earth'

But the attitude remains too cool to attempt making a point, selling a feature, solving a problem or caring whether we receive a coherent message.

ENGADGET: Editorial: BlackBerry slumps into history of Super Bowl tech ads