Cool dude talk shows media and entertainment has come a fast pace, and just might be a new case example of synergy.
While the MTV VJ had a one-way dialog in reporting music and pop culture-related news to the audience, the MTV TJ will actively engage MTV's hyper-social audience - answering their questions and amplifying their interests, while doling out behind-the-scenes information, cool links and exclusive media across MTV.com, Twitter, Facebook, blogs and in 30-second sponsored on-air interstitials.
Building social currency is not about what social media campaigns are cool or win the next Cannes awards.
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Most of these logos have emblazoned on T-shirts that are splashed across films and media coverage of cool and rough and tumble Detroiters.
That may be why there has been no media bandwagon, hailing the comeback of Cool Britannia.
It is also a social-media opportunity: Mr. Case promises "some cool pictures" on the firm's Facebook page this weekend.
"Referees, should they so wish, have the opportunity to conduct post-match media interviews, after 30 minutes' 'cool-down' time, to clarify any point of law, " said a spokesman for PGMO, the body responsible for top referees.
We want to continue to media coverage of these events, because high school is cool.
ISpyDIY: Jenni Radosevich has successully leveraged digital media as the ultimate platform for creativity, making it cool to craft your own style from scratch, said StyleCaster's Meghan Cross.
They are PhD students at the MIT Media Lab and have an all-star record related to other cool tech projects like the Scratch programming language.
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LinkedIn will remain my favorite social media vehicle because I prefer cold, hard cash any day to being cool.
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This is very typical of the food media, which embraces things because of their pedigree or long lines or cool backstory without asking the most important question, is it good?
The image, posted on the official College GameDay social media accounts, included the caption "Just no chill, " or not cool.
But the cool thing about the NBA is that the players tend to be more active with social media and have bigger brands online.
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Yet, after four consecutive years of doubling, industrywide sales will cool to a mere 25% rise in 2004, says Dennis Conforto, chairman of A-Z Media Group of Carlsbad, Calif.
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