The 5-button toolbar is also very, very welcome, especially since there are no cool downs, only the use of magic points and stamina.

FORBES: A Brief Look At 'The Elder Scrolls Online' And Why It Might Be A Very New Kind Of MMORPG

Humans and Norn both live in pretty bland high-fantasy settings, but the Asura inhabit a high-tech, high-magic region replete with cool, almost Aztecan structures.

FORBES: 'Guild Wars 2' Review - Part Four: Having Fun With The Asura

This provokes Orlando's jealousy, but before he can lose his cool, Alcina calms him down with her magic.

NPR: Love And Lunacy: Vivaldi's 'Orlando Furioso'

It reminds me of a well-rehearsed magic act that involves transforming the concept of cool into a bankable currency, time and again.

FORBES: Selling The New Cool: Inside The World Of 'Influencers'

Add the magic of Hollywood and later the sound of the Beach Boys' pop and cool West Coast jazz: no wonder the world thought California to be especially blessed.

ECONOMIST: The California dream