They want it now, on a really cool Apple television set.
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The newest iPhone from Apple boasts cool new features and hard core Apple enthusiasts lined up for days to get one.
Cool people, Apple's market, are already bored with the iMac.
Glad you think Apple has lost its cool, but where I live the teenagers want Apple products, not some cheap-ass, forked-Android Kindle Fires or some second-string Android Nexus 7s tablets.
The idea that Apple is cool and you will pay anything to get it.
Apple was cool in the naughties, when it challenged The Microsoft.
Second, Apple focused on cool form factor, favored by consumers, with the incorporation of full functionality.
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With a clear vision, great product design, and superior execution Apple became the cool consumer device company.
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While we might define the Apple brand as cool, innovative, and friendly, the reason the brand resonates the way it does is that those who work inside the organization have a greater recognition of the brand-ness than can be summed up in just four or five words.
That's when the world's second-largest personal computer manufacturer, Dell, out to challenge Apple's "cool" factor, announced it was dropping its 800 ad agencies for one contract with WPP.
The siren call of limited-edition Valentino, popular DJs and warm cups of whisky apple cider are irresistible to cool kids already buzzing with the hype of fashion week.
Cook was also questioned about whether Apple is losing its "cool factor, " with competitors such as Samsung and HTC getting good reviews for their new phones armed with cutting edge features and larger screens.
Had we made the iPhone here in America, we would have deprived Apple of the resources to employ highly paid engineers to design, professionals to market, and young associates of Apple Stores to sell the cool products.
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Even tech giants like Apple and Google are considered less cool than they were when they were first started.
We trust Apple to deliver products with a cool design factor.
Apple Computer is farther known for its cool products, the iPods, the iPhones, and the iPads.
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Regaining the cool factor will help reduce the negativity that is surrounding Apple.
That cool factor propelled consumers to spend hundreds more for the Apple brand than they would for anything Dell or HP could manufacture.
Recently Forbes quoted Buzz Marketing Group in stating that young are turning away from Apple as they do not perceive it as cool.
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The Apple iPhone and Android phones, with their cool apps and heftier Web browsers, just seemed like more than I needed for work.
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On the plus side, Apple has its reputation as a supplier of cool technology and design, selling more than 100 million iPads since the tablet made its debut in 2010.
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Apple wants us to see the corporation as a cool and trendy company with shiny products.
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Basically, Apple has created a situation where their stores are cool places to see and in which to be seen.
At the same time, Apple needs to re-establish its leadership position in the cool, cutting edge, I need to have that product category.
On the PC, Apple had the position that it was high end, better and cool.
The key to keeping cool in summertime New York City is to forego midtown Manhattan, the Big Apple's "core", filled to bursting with sight-seeing buses and camera-clicking hordes from the 4th of July through to Labor Day.
Crispin's brief is to come up with an answer to Apple's campaign that does not feel reactive, and somehow makes Microsoft look cool.
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