Two books can be said to have launched revolutions in cooking advice.

ECONOMIST: What cookbooks really teach us

So who wrote the cooking advice at sue-scheff.net?

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They get about 12, 000 phone calls on Thanksgiving Day alone from customers in a jam that need quick advice and emergency cooking tips.

FORBES: Why Butterball Is No Turkey On Thanksgiving

The crew might be more familiar with riggings than roulades but Lim and Tuck have a simple message for them when it comes to cooking: "We encourage you to follow this bit of sage advice from Julia Child: 'Learn how to cook -- try new recipes, learn from your mistakes, be fearless, and above all have fun!'"

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