They also took expensive holidays and bought five businesses, including a cookie store.

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It looked like Elmo, but a little off, the way a dollar-store sandwich cookie sort of tastes like an Oreo.

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In May this year these rules were dramatically tightened: now, anyone depositing cookies is required not just to provide clear information about them but also to obtain consent from users to store a cookie on their device.

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By adding Kellogg brands to Keebler's cookie trucks, Kellogg was able to improve its in-store merchandising and launch new products like Special K bars economically, with less advertising.

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Lately, recalls of spinach, sprouts, peanut butter, and, most recently, cookie dough have made many consumers start to question the safety of the items they find on grocery-store shelves.

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