And we ended the night by choosing between 312, 120 possible combinations at the Burger, on Sunset Boulevard, and getting a cookie ice cream sandwich at Diddy Riese in Westwood, right near the UCLA campus.

BBC: This is Los Angeles week

And Oreo's ad featured a showdown in a library between people fighting over whether the cookie or the cream is the best part of the cookie.

NPR: Oh The Drama! Super Ads Go Epic

The ad directed users to follow Oreo on Instagram photo-sharing site, where they could continue the "cookie vs. cream" debate.

NPR: Oh The Drama! Super Ads Go Epic

We happily raced to catch the rivulets of locally made chocolate chip cookie dough and mint Oreo ice cream melting down our cones and dripping onto our hands.

BBC: The kid-friendly perfection of Nantucket

Then he picks up an Oreo, delicately twists it apart, and licks off the white cream filling before returning the cookie to the tray, a satisfied look on his face.

NEWYORKER: Don��t!