The secret, picked up from his wife as she cooked vegetable tempura, was to flash-fry the cooked noodles in palm oil.

ECONOMIST: Momofuku Ando

Mix the cooked Egg Noodles in with the cheese mixture.

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Tucking into a plate of cooked-to-order noodles or skewers of sizzling meat is a daily ritual here.

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They were waiting for noodles to be cooked to order in vats of boiling water, and were prepared to wait a long time.

ECONOMIST: Momofuku Ando