Murdoch began by convincing Rhodes himself that he would do whatever it took to restructure the company.

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Lloyd was thoughtful and convincing, in effect making himself an ally of Sen.

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Instead of waiting for the divisions to develop the brand, Hampton has done it himself--convincing the consumer products unit to come out with hand puppets and getting Buena Vista's help in securing Baby Einstein videos prime positions at Wal-Mart.

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Mr. Marshall was convicted in 2009 of illegally giving himself a raise for managing his mother's holdings and convincing her to change her will while she wasn't mentally fit to approve the changes.

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