But in order for that to happen, Novartis has to convince gun-shy doctors that the drug is safe, and convince patients that abdominal pain and bloating are caused by a treatable ailment called irritable bowel syndrome.
Half my time is spent trying to convince left-leaning people that the Laffer Curve exists.
FORBES: Disastrous U.K. Tax Hike Unleashes Steroid-Pumped Version Of Laffer Curve
This did not convince left-of-centre parties, which think education should be free from kindergarten to colloquium.
The campaign will aim to convince would-be recruits that army training has great relevance to civilian careers.
His job is to convince foreign-educated Chinese to return to China to teach at universities or work at Chinese companies.
Finally, Bush needs to convince voters -- especially undecided voters -- that he has a new and compelling second-term agenda.
The fledgling organisation already finds it hard enough to convince would-be supporters that it is a genuine friend of Israel.
ECONOMIST: Inside the corridors of power, there we sat down and wept
Their unenviable task is to convince rank-and-file Republicans to cast a vote fraught with political peril for legislation the White House has indicated Clinton will veto.
CNN: Seeking Showdown With Clinton, Gingrich Gets One With GOP
In order to get it, Lilly is going to have to convince doctors--and the FDA--that it can identify which patients will benefit from prasugrel and which would face the biggest risks.
But anybody who tries to convince you -- in this government or any other government, frankly -- that specific decisions have been made or actions have been proposed is not speaking accurately.
WHITEHOUSE: Press Briefing by Deputy Press Secretary Josh Earnest
More curious than where I saw the ad touting the streamlined bottle was the content and intent of the ad, which tries to convince beer-drinkers that the shape of the bottle is a worthwhile reason to give up other imported brews and come back to Heineken.
FORBES: Whether It's Bing Or Heineken, At The End of the Day, It's What's Inside That Counts
Apple and Samsung have presented closing arguments in their high-stakes patent case today, with each company spending two hours to convince the nine-person jury in San Jose federal court today to side with them in a trial over the designs and technology in their popular smartphones and tablet computers.
FORBES: Apple, Samsung Present Closing Arguments In High-Stakes Patent Case (Live Blog)
In 2000 ESPN sold its 30% stake in Eurosport when it couldn't convince the pan-Europe channel to incorporate the ESPN name.
It might not be enough to convince some nations - the Russians and the French in particular - that the war is necessary.
On Friday Florida became the latest state to reject the expansion, as Governor Rick Scott failed to convince the GOP-controlled legislature to approve his Medicaid flip.
Just like in an election campaign, if you convince the decision-makers (be they voters or hiring managers) that you can fulfill your promises, you get the job (or contract, investment, stock price, etc.).
But Mr. Ryan did what a million blue-ribbon panels never could: In late 2010 and 2011, he led an internal struggle to educate and convince the risk-averse Republican caucus to get behind his plan.
WSJ: Joseph Rago: The Forgotten History of Ryan's Medicare Reform
The two men spent the better part of an hour trying to convince the crowd -and perhaps themselves- that the show is bigger than its cast and, as a result, no one judge is irreplaceable.
Just a coincidence, we're sure, but ever since Switzerland got bashed for its bank secrecy this summer, it has been trying to convince the world--or at least the media--that it's more than just an Alpine tax haven.
And according to helpful Obama administration officials, everything revolves around Netanyahu's ability to convince the EU-3 - British Prime Minister David Cameron, French President Nicolas Sarkozy and German Chancellor Angela Merkel - that he is serious about appeasing the Palestinians.
The only problem here is we weren't able to find a way to skip a point that's been added to your route, meaning if you decide that Taco Bell break perhaps isn't such a good idea the phone will keep trying to convince you otherwise -- loudly.
Long before we run out of the cheapest shale oils that are now fueling the current American oil boom, and long before bio-engineers convince bacteria to excrete oil, hydrocarbon engineers will perfect cheap coal-to-liquids. (For a measured technical exploration of all this, see the National Academy of Sciences report.) The latter will unleash another boom.
FORBES: The International Energy Agency Catches Up With America's Oil Producers
So while big companies like HP are "excited" about the possibility of putting small PCs in America's homes, we think they're going to have to do some serious revamping (and possibily a bit of innovating, too) before they're going to be able to cannibalize their own laptop business and convince the end-user that small and chic is de rigueur.
The big ones -- the ones that could ultimately convince a Storm user to upgrade -- are the addition of WiFi and a thorough revamping of SurePress.
ENGADGET: BlackBerry Storm2 hands-on and impressions Hands-on
It really doesn't take a keen eye for news these days to spot the all-out PR blitz by team Blu-ray to convince the masses that the format war is over and Blu-ray has won.
ENGADGET: Toshiba not so impressed by Blu-ray's victory cries HD
Washington (CNN) -- Mitt Romney spent the presidential primary campaign trying to convince conservatives of his right-wing credibility on immigration issues.
The pri-ority now for Capellas is to convince the world MCI is squeaky-clean.
"It is hard to convince the average American to go to the doctor when he or she is healthy -- or to convince insurers that money spent on screening now not only saves lives but saves money later, " he says.
Hohns revealed that he had to convince Tait the call-up was genuine after ringing to give him the news.
BBC: Tait played for Australia against India during the winter
In principle, the Fed hopes the new policy will convince markets that short-term rates will stay low for the foreseeable future.
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