Upon discovering the type of problems that impede your conversion process then you can solve them with a corresponding tactic or conversion driver.
FORBES: How to Make Your Web Visitors Do What You Want
So far, the cuts in fees apply mainly to one type of reverse mortgage: the plain-vanilla fixed-rate "home-equity conversion mortgage, " which is backed by the Federal Housing Administration and is paid out to the borrower as a lump sum.
WSJ: Reverse Mortgages Now Look Cheaper
This type of model learns and adjusts dynamically over time to optimize visitor experiences with content that yields the highest conversion rate.
FORBES: Why Digital Marketers Need to Get More Personal
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