The author says that no single innovation will have a more profound effect than the conversion of biological data.

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The conversion rate leakage could be a result of understaffing, so, based on these data, the executive immediately orders field management to increase labor hours and schedule extra shifts with an emphasis on cashiers and sales associates.

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Its goal is nothing less than to review thousands of pages of yellowing FCC rules and regulations and recommend how to adapt or eliminate them to reflect the utter transformation of 20th century telephone, radio, television and data networks all of which are in the final stages of conversion and upgrade to native Internet technologies.

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This would considerably improve our conversion rates and we would be willing to pay Facebook a lot of money for that sort of data.

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These companies are rightfully obsessed with hard data, assessing their websites thousands of times per day in an effort to optimize conversion rates.

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The business cases that were approved by the treasury include a further 4 billion pounds of costs, which will be met locally to assimilate technology and to put training in place data conversion, and so on.

BBC