Before Rosenthal took control of the company Ning was at low end of the generally accepted 5% to 10% conversion rate needed to support a freemium business model.

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Hence, the current business model boasts a continuing upward trend of improving margins, improving conversion to paid subscriptions, and improved profitability of each subscriber.

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This type of model learns and adjusts dynamically over time to optimize visitor experiences with content that yields the highest conversion rate.

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