But that was Ed Brooke's way -- to ignore the naysayers, reject the conventional wisdom, and trust that ultimately, people would judge him on his character, his commitment, his record and his ideas.

WHITEHOUSE: President Obama Honors Senator Edward William Brooke

His Vornado Realty Trust doesn't accept the conventional wisdom that real estate investment trusts must focus on one kind of property.

FORBES: Magazine Article

But, runs the increasingly conventional wisdom, after this week, with voters' trust forfeited, the media derisive and whispering about his leadership under way, he is probably done for already.

ECONOMIST: Bagehot

Trust spokesman John Oliver told BBC News the additional staff would be able to provide a "conventional" ambulance station service for the growing local community at the new town of Cranbrook.

BBC: Specialist ambulance HART hub planned for Skypark