Indeed, the industry may be moving beyond the conventional mass production upon which its fortunes are based.

ECONOMIST: Cars

The sophisticated sensing system measures just 13.5- x 8.5- x 7.5-inches and weighs in at 22-pounds, which is around 30 times less than conventional mass spectrometers, and aside from its ability to be completely portable via battery power, it still sports the same sniffing capabilities as its mammoth-sized siblings.

ENGADGET: Purdue researchers craft handheld chemical analyzer, likens Tricorder

For zero nukes would make no sense if this left the world safe for the sorts of mass conventional warfare that consumed the first half of the 20th century.

ECONOMIST: Getting to zero

Micro-mechanical logic chips could eventually be as small and easy to mass-produce as conventional ones.

ECONOMIST: Babbage’s last laugh | The

In a few cases we found conventional weapons -- but no weapons of mass destruction.

CNN: STORY HIGHLIGHTS

Baked into the narrative structure of Mass Effect 3 is that a victory by conventional forces is, fundamentally, impossible.

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From the conventional to the unconventional, from nations seeking weapons of mass destruction to the cell of terrorists planning the next attack, from the old danger of piracy to the new threat of cyber, we must be vigilant.

WHITEHOUSE: President Obama Speaks at the Air Force Academy Commencement Ceremony | The White House

In addition, the theory of homeopathy actually defies conventional scientific understanding--in particular, the law of mass action, which demands that the rates of chemical reactions be proportional to the concentrations of substances involved.

FORBES: Homeopathic Medicine Is Homeo-Pathetic

What this means is that the conventional development model on consoles, which is still anchored by investment sucking AAA titles like Mass Effect 3 and Modern Warfare, is seeing more and more pressure from nearly every direction.

FORBES: Apple, Steam Pad, and the New Wave of Game Development