It means preparing and giving speeches not based on what is easy or convenient for us as presenters but instead what is easy and convenient for audience members to understand and remember.

FORBES: How can I find out if my presentation works? -Presentation Training

Google appears to be influencing consumer behavior, similar to what Netflix has done in the past, by making it easy and convenient for Android users to rent and watch movies.

FORBES: Google's Streaming Push Is Gravy For AT&T, Verizon

Google Chrome users who find web apps in the store will be able to create convenient shortcuts in Chrome for easy access.

FORBES: Google Launching "Chrome Web Store"

Now, with the Blue Button, CMS is making it convenient and safe for them to download and share this information in an easy-to-read and portable format.

WHITEHOUSE: ��Blue Button�� Provides Access to Downloadable Personal Health Data | The White House

Amid increasing consumer demand for convenient, healthy snacks, GoGo squeeZ is 100% fruit and easy to eat on-the-run.

FORBES: How To Build A $100 Million Business In Two Years

IOGEAR's HDMI Control Center allows families to consolidate their office and entertainment technology into one convenient location for easy access.

ENGADGET: IOGEAR unveils new HDMI Control Center for well-heeled A/V fiends

Liberal Democrat councillor David Dixon said it was important to make recycling as "easy and convenient as possible" for local people.

BBC: Somerset

It wants to be an easy, convenient one-stop-shop for the home make-over.

FORBES: Magazine Article

You could easily pay millions of dollars for a coveted island in the Caribbean--convenient to reach, politically stable, and easy on the eyes.

FORBES: Most Expensive Private Islands 2005