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According to the article, Facebook is deeply insecure about the fact that it does not control the mobile operating system which the world is fast moving to.
FORBES: Facebook vs. Apple
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The way to get true integration is to control everything from the operating system down to what kind of saw you are going to use on the glass.
FORBES: Inside Apple: Can It Thrive Without Steve?
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But the most severe penalty for operating a regulated monopoly is losing control of prices.
FORBES: The Madness of Regulating VoIP as a Public Utility
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But with a 6-year head start in mapping and complete control of the hardware and the operating software, it is plausible bet.
FORBES: Could An Exclusive Google Maps Be Android's Killer App?
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Not only on a national level, but also on a global scale MYKITA is operating on a vertical axis to insure impeccable quality control.
FORBES: The Capitalist Touch: The Dedicated Vision Of MYKITA
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The acquisition of the Ekati Mine, and its operating team, is expected to close next week giving us operational control of both a producing mine and development opportunities in the large scale resources on the Ekati property.
FORBES: Former Harry Winston Diamond Corp. Q4 Sales Up 8%; Ekati Mine Acquisition Is Approved; Luxury Brand CEO Reportedly Resigns
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The operating system that powers their critically acclaimed smartphone range is not under their control, but a third party.
FORBES: With Android, Have Samsung Learned From Their Symbian Mistakes?
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Today, operating through various foundations and front companies, the family is also believed to control one of Iran's biggest oil engineering companies, a plant assembling Daewoo automobiles, and Iran's best private airline (though the Rafsanjanis insist they do not own these assets).
FORBES: Millionaire Mullahs
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It is easy for parking software to control because it involves switching electric motors on and off, rather than operating mechanical pumps.
ECONOMIST: Rational consumer