The A3 also boasts two paddles behind the steering wheel that let drives control the level of regenerative braking that adds charge to the battery.

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This has been achieved through extensive development, strict quality control, and a stringent pre-production testing requirement of 400 drives passing 500 hours of intensive tests with zero errors.

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If value, not brain power, is the engine that drives markets, then the market's inherent nature militates against elite control.

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Cars that can "see" the road, sense potential dangers and steer, brake and control speed automatically could ease the drudgery of stop-and-go traffic or long drives, and prevent many accidents caused by drowsy, inattentive or impaired drivers.

WSJ: But Can It Find the Perfect Parking Spot, Too?