They offered a sleek look dappled with theatrically eccentric touches in contrast to sterile chain and over-gilded luxury offerings.

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In contrast, for every dollar spent at a chain store, only 14% of the revenue stayed in the local community, mostly in the form of payroll.

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The Wendy's founder put his wholesome identity behind his fast-food chain, transmitting decency, quality and earnestness to an adult audience, in contrast to competitors whose targets appear to be entertainment-starved seven-year-olds.

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In contrast, Toyota and Honda saw market share climb sharply from last year when they suffered major supply chain disruptions after the earthquake and tsunami in Japan.

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