Online advertising seems to run contrary to the magic of advertising, he says.
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The IRB also insist on "clean" venues, free of any advertising that might run contrary to their own sponsor partnerships.
But, most important, the lighthearted Jogo Bonito ethos seems to run contrary to Nike's usual message: go for broke, take no prisoners, sweating tears, just do it.
The customization Chrysler is offering for the Dodge Dart also appears to run contrary to the way the majority of new car buyers behave in the U.S. auto market.
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The new contracts lack the security a new legal structure would grant, and Iraqi lawmakers have argued that they run contrary to existing law, which requires government control, operation, and ownership of Iraq's oil sector.
This advice may run contrary to what might be characterized as test madness--the tendency of doctors and patients to want to test in all sorts of ways, using dozens of parameters that purport to measure how well your internal bodily engine is running.
Ahmadinejad foe Akbar Hashemi Rafsanjani, a former president, appears unlikely to make one last presidential run, despite speculation to the contrary.
On the contrary, such duties may in the long run be as beneficial to the career of a college graduate as anything learned in a classroom.
The Egyptians, contrary to British sneers, proved perfectly able to run their canal after President Nasser nationalised it in 1956.
Contrary to expectations, the right-wing politicians who now run India are showing few signs of rolling back economic reforms that started in 1991.
But despite evidence to the contrary, this incident could be good for Rhode Island in the long run.
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If it's to the contrary, and affection for the BBC's offerings from Attenborough to Strictly Come Dancing run deep, or that its journalism might be trusted ahead of others, then Nationalists have to tread carefully.
"Contrary to what many people think, the clubs from a financial point of view are well run, " he said.
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