As a contrary example, I once inadvertently started a false rumor that company-wide layoffs were looming.

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The iPod Example: Contrary to its approach with the iPhone and iPad (so far), Apple was wildly successful with its iPod strategy of selling multiple form factors to crowd out the competition.

FORBES: Move up http://i.forbesimg.com t Move down

The claim that traffic congestion, instead of rising by 15%, will actually fall over the next decade by 6% depends on highly questionable assumptions: for example, that new roads will not generate more traffic, contrary to experience.

ECONOMIST: British election briefing: Transport

On the contrary, true conservatives and liberals have historically known well that spending, for example on infrastructure, builds future wealth for individuals and businesses.

FORBES: False Assumptions in Obama's Deficit-Reduction Plan

Homework seemed a foreign concept, at least until the contrary behaviour of the American students, who actually turned in the completed assignments, proved an example the Europeans elected to emulate.

ECONOMIST: At your service