In June 2004, the Viacom unit announced it wouldn't renew its contract with Arbitron, sending the company's stock price plunging.
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For the wine drinker, buying a contract is simply a way to lock in a price (gambling it won't get cheaper with time).
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One way to get around the requirement is to buy a full-priced unlocked phone that doesn't have a contract, but doing so adds hundreds of dollars to the phone's price tag.
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