Incredibly, whenever a study site reported a clinical event, GSK and its contract research organization (CRO), knew immediately which drug the patient was receiving.

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It will study the system in New Zealand, where mandarins sign a contract setting out expectations.

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The path to a solution might come from the study itself: 48% claimed they would renew if the contract terms were favorable.

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In a widely cited study, Mr Castelar found that, presented with a choice between upholding a contract and promoting social justice, three-quarters of judges would choose the latter.

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It showed a reporter this case study, making sure to call it a hypothetical example designed to impress Ebay into giving it a contract (it worked).

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