The not so secret to gaining brand advantage is to be the first-to-do-it right and to keep it right by way of innovation and continuous assessment of what consumers find meaningfully different.

FORBES: For iPad and other originals, it��s not first-mover advantage, but first-to-do-it-right advantage

However, the education secretary will insist that his overall approach lives on ie "more rigorous" end-of-year exams will replace continuous modular assessment, and school league tables will depend in future on how pupils do in 8 core subjects not, as some Conservatives believe, on how many kids passed the re-sit of their macrame module.

BBC: Michael Gove on exams: U-turn or tweak?

Assessment should be continuous, not in this form.

BBC: Teacher

Final note: CATCH (the Center for Assessment Technology and Continuous Health), the new (non-profit) Boston-based innovation initiative I recently co-founded with MGH Chief-of-Medicine Dennis Ausiello (who will lead the effort) and several others, seeks precisely this balance between potential and attained health.

FORBES: Cures Matter, Implementation Counts Too, Aim High

Assessment deadlines can really help people keep up with continuous learning but if they are unforgiving, as they often are when assessment is also an incentive device for performance, then they can detract from opportunities to learn and master.

FORBES: Move up http://i.forbesimg.com t Move down

With FedRAMP, we have established a standardized approach to security assessment, authorization, and continuous monitoring for cloud products and services which every agency will be required to use.

WHITEHOUSE: A Year of Change in Federal IT