McGregor ordered the convoy to continue, his tone unchanged.

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But other than those minor changes, you should stick with a conversational tone and continue to move naturally.

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First, the business community must continue speaking to this issue with the right tone, a task that requires a delicate but achievable balancing act.

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To ensure this compelling story resonates with both the general public and Wall Street, I expect that Mayer will tone down her outreach to bloggers and other press, maybe not even continue her efforts with TechCrunch Disrupt.

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Also in the worrisome category has been the tone of one Ben Bernanke, who on 60 Minutes Sunday evening said that unemployment is going to continue to be a problem for the next five years.

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