With this level of insight across information silos, channels and departments, organizations can better serve customers and increase product innovation and quality and support decisions made across the enterprise, as well as provide more dynamic, contextual customer interactions for one-to-one marketing.

FORBES: Corporate America's Deficit Problem: Lack Of Insight

Today, Apigee announced the launch Apigee Insights, a platform for capturing and operationalizing signals gathered from big data, contextual data, and interactions intermediated by APIs. (Apigee has published an e-book explaining the platform.) But the core vision of the product is based on an advanced pattern for big data value creation that will be applicable to many industries.

FORBES: Apigee Insights: An Innovative Pattern for Big Data Value Creation

The fourth tier is an Edge Server that brings in contextual data, tracks and analyzes interactions through APIs, provides caching, and supports real time analytics to operationalize all available signals.

FORBES: Implications for CIOs and CTOs

Among companies we've surveyed, fully half of all interactions are constrained by one of five barriers: physical, technical, social or cultural, contextual and temporal.

FORBES: Boosting The Productivity Of Knowledge Workers