Furthermore, smarter photo recognition and tagging could blow the doors open on contextual advertising.
This study also took into account how personas are used by companies building cloud-based contextual advertising systems.
Cloud-based systems and applications are necessary for retailers to gain the full value that contextual advertising can provide.
We will emphasize that keyword extractions from Big Data is not contextual advertising.
There are many pilot projects and enterprise-wide system tests going on right now in the area of cloud-based contextual advertising.
Here's how Blinkx's contextual advertising might work: Imagine a teenage girl doing a podcast about a dress that she just bought.
This is an advantage over contextual advertising as it can help web publishers better target consumers and monetize their under-sold web pages.
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Cloud-based integration architectures are necessary for making contextual advertising a reality in several hundred or even thousands of retail stores at the same time.
However the issue with contextual advertising is that web publishers often sell out ad slots on their popular pages while a majority of their site remains unused.
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As Global Positioning System (GPS) chip sets have dropped in price and become more accurate, companies including Google, Microsoft and Yahoo are basing their contextual advertising platforms on them.
However, no parental notice and consent is required when an operator collects a persistent identifier for the sole purpose of supporting the website or online service's internal operations, such as contextual advertising, frequency capping, legal compliance, site analysis, and network communications.
It was too early to ask her about revenue sources, but the location- and contextual-based advertising opportunities seem obvious.
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So as marketers, we need to be able to make sure we deliver advertising that is contextual and makes sense to them.
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