SwiftKey capitalized on this principle by scouring countless sources and combining natural language processing and artificial intelligence to understand better the context of what a person is trying to write.

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Just as PepsiCo creates its products out of whole foods, which are broken down into components and then, through processing, reassembled into drinks and snacks, so Nooyi has a tendency to lift words from their natural context and repurpose them to suit the needs of PepsiCo.

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