It becomes a social search because you are adding a particular dimension of context: the various types of relationship information that is relevant, applies and adds value to the context of what you need.

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But in another dimension, same sex marriage is only the context for a fundamental constitutional, not social, question: who owns and therefore decides about marriage, the federal government or the states?

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In this context, the Nike case discussed above takes on a whole new dimension.

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Historical context is equally important: In 2008, a global catastrophe of unprecedented dimension did not at all seem impossible.

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