In security, IBM offers Security Access Manager and Security End Point Manager which offer context-based security.
"Branded media, context-based marketing, direct mail, preference-based marketing (agreeing to get ads via e-mail) it's what people are missing, " says Killen.
This is just the beginning of an explosion of context-based learning opportunities.
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Most other web advertising primarily relies on context-based advertising models.
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An additional innovation of this programme is the design of context-based materials by a multidisciplinary team including educators and designers who are in charge of writing the content, selecting material, editing and producing the multimedia resources.
As many of her colleagues, Rodaina is actively engaged in training fellow-teachers in the context of school-based teacher professional development activities.
"It is good to see a major bank taking a lead on climate change, " said Peter Knight, director of Context, a London-based corporate responsibility consultancy.
Whether you opt for the classic silhouette or one of the new streamlined interpretations, says Manhattan-based interior designer Muriel Brandolini, play with context.
The DSP makes the decision to buy for an advertiser based on a number of parameters- price, data, context, placement- all faster than you can blink your eyes.
Scheduled for completion in October, Age of Context examines five technology forces: mobile, social media, big data, sensors and location-based technologies, which are converging into a superstorm of change.
Defenders of the pope have argued that his words on AIDS were quoted out of context, and that he was alluding to some respectable academic research that in Africa anti-AIDS policies based solely on condom distribution have been counter-productive.
When you consider this in context of the ultra-short attention given to computer and television screens among a growing media multitasking crowd, experience- based marketing is ever more appealing.
Robert Scoble and I have been collaborating since July on Age of Context, a book about the convergence of five technology forces: mobile, social media, big data, location-based and sensors.
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