But can we be content with good nature and hard work when something more intense seems to lie beneath the surface?

NEWYORKER: Boyz II Man

Broadcasters will not deliberately try to make life more difficult for viewers and listeners in the digital age of personal video recorders and IPTV, but they will have to work with content owners who are lobbying hard to protect their copyrighted assets through, for example, automatic expiry on programmes.

BBC: Digital broadcasting: Industry answers

In the case of HelloGiggles, the power is shared with those who understand how to work hard to produce the kind of content that women want to read and are driven by the vision of inspiring others to go off and do likewise.

FORBES: How Great Word Of Mouth Went Above And Beyond For HelloGiggles