Google also likely will make blog content searchable by topic, thereby driving more Web traffic to Google's traditional search site.
In a Foursquare-esque move, reputation is now a focal point, with badges and recognition awarded to those users generating the most content around a topic.
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When issuing press releases or new content on a topic, Meacham suggests, take an extra step, and engage in the relative conversations by pointing to the content in an appropriate context in the 8-12 hours after your news is released.
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Their blogs, presentations and Twitter feeds deliver valuable content daily on this topic.
It includes our many experienced editors and expert reporters as well as a large, carefully selected distributed news force of knowledgeable and credible content creators across key topic areas.
One thousand journalists and topic experts produce content with highly customized tools.
This lets you find out what amateur content creators have to say about a topic, and it helps podcasters get exposure.
It guides you to what content will work for you, from the topic itself to the actual copy to the keywords and tags.
Anyway, Kobo calls these cards "tapestries, " and when you tap on one you'll see all any of your content that happens to be related to that topic.
The takeaway for content producers across the board is that giving readers a clear stake in a topic aligns reader and writer interests.
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In creating content across our platforms, a core group of FORBES staff reporters has combined with 1, 000 incentivized topic-specific experts to attract record numbers of people to Forbes.com.
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