All of these are keys to customer satisfaction, and they all rely on content strategy.
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If they wanted a content strategy they had a great guy in the job.
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You have to figure out a content strategy first and worry about the tools for communicating second.
Answering these seven questions will allow you to see your marketing efforts and your content strategy in a new light.
And will the terms content marketing and content strategy simply evolve to replace the current notion of marketing and marketing strategy?
By creating a better search experience for consumers, which means that consumers see more relevant results, your content strategy needs to shift.
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Not even Dan Blank, director of content strategy at Reed Business Information (who oversees 300 bloggers, including Bird) understands what animates her quirky passion.
As companies realize that their long-term content strategy relies upon building a contextual understanding of their customers, these kinds of data disputes will escalate in importance.
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Sure, Skittles is an easier target for the Facebook crowd, but it is an example of a brand with a clear content strategy appealing to its 15 million followers.
Content strategy is closely aligned with the more technical sounding practice of user experience (UX), because the key to successful content experiences is understanding what users want and need.
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Further investigation into the analogy of strong and weak bonds in physics is warranted, but the most immediate application in terms of content strategy is the serendipitous model of magazine content.
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When we were all just thinking of how to get things from print on to the web, content strategy was a way to think about how and why to do that.
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Extending their original content strategy deployed in other markets, Google will give Japanese programmers up-front money (based on expected viewing rates) to help cover production costs and ensure exclusive access to online content.
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"Offering this programming in 3D will enable our viewers to completely immerse their senses in the unchartered landscape that makes up our solar system, " said Derek Chang, executive vice president of Content Strategy and Development for DIRECTV.
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"EPIX is a unique brand that we look forward to offering our customers on multiple platforms, with exclusive programming and movie content that isn't available anywhere else, " said Terry Denson, vice president of content strategy and acquisition for Verizon.
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"As Verizon continues to expand our suite of programming across multiple devices, it's imperative that we offer our FiOS TV customers access to all that NBCUniversal has to offer, " said Terry Denson, vice president of content strategy and acquisition for Verizon.
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"The launch of national HD channels capture the headlines, but the ability to watch local news, weather and primetime programming in HD or SD, remains an important part of our customers' daily viewing, " said Derek Chang, executive vice president, Content Strategy and Development for DIRECTV.
In fact, using Office as a cash-cow while they play out a uniform interface, apps and content strategy across entertainment (as the gateway to the TV), mobile through Nokia, the tablet through Surface, and the dying PC through its traditional channels, looks like a strong play.
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Instead, the company wants to create a content platform strategy that ties together all of its ragtag content and app experiences into a single customer relationship.
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Companies are starting to see that a content marketing strategy can be a great catalyst for other marketing strategies.
Mallory Woodrow is a social marketing strategist at digital agency Enlighten, where she works on social content and strategy for large brands.
Just like original content is part of our strategy, Associated Content and crowd-sourced content is also one component.
Unlike the competition, BBRY, in our opinion, lacks a compelling multi-screen device strategy as well as a content ecosystem and cloud strategy.
Jeff Dossett, an 18-year veteran of Microsoft who most recently led audience, content and programming strategy and execution for the MSN Media Network, will join Yahoo!
Maniacally measure the effectiveness of a content-driven digital strategy and fine-tune against marketing objectives.
Alex Honeysett is Head of Content at a digital strategy agency in NYC.
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For example, Jonathan Mildenhall, VP Global Advertising Strategy and Content Excellence at Coca-Cola, is presenting at both IAB MIXX and the Brand Innovators Summit.
In 2007, two years into the launch of the Huffington Post, cofounder Jonah Peretti coined a term for news sites that disguise how little investment actually goes into most of their content: the mullet strategy.
Out of the elements that matter most in the subscriber growth strategy, content, more than price or marketing, may present the largest challenge to the company as it negotiates with distributers for access to desirable entertainment.
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"Consumers are clamoring for the ability to own digitally-delivered titles in high definition, especially in our HDX format, and we are excited to be the first in the industry to meet this consumer need, " said Edward Lichty, VUDU's EVP of Strategy and Content.
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