As you're dragging content to The Spot, it turns into a crooked thumbnail to let you know that you're in drag mode.

ENGADGET: Microsoft Kin: everything you ever wanted to know

We take TV spot content and use it in social.

FORBES: Innovative Advertising Is About Integrating TV with Social - Kia Motors Uses Social Media to Reach the New Audience

That branded content trumps a TV spot?

FORBES: Dispatch from Cannes: It All Comes Down To People

The basic idea in New Orleans, and in other cities where Advance is imposing this new model, seems focused less around journalism than around new media models such as Reddit and Buzzfeed.com, which depend on hitting some viral sweet spot between content and communities to create traffic and with it, money.

FORBES: Digital Disruption In New Orleans

Content and services was a bright spot for the quarter.

FORBES: TomTom CEO: 'Very Limited Impact' From Speed Trap Controversy

An employee who is bright enough to spot a complementarity may not be content with repairing kitchen appliances, so companies will find that some of the pressure to break down occupational barriers will come from the bottom up.

ECONOMIST: Why pay is becoming less equal

The idea is that you can hold and drag just about any content on the phone -- places, web pages, pictures, people -- to The Spot (a dark circle appears in the center when it's holding content), and then tap it to send the content on to your friends via the service of your choice.

ENGADGET: Microsoft Kin: everything you ever wanted to know

Its portfolio of wholly owned and affiliated digital companies include Schematic (content designers for digital communities), NuConomy (programmers in Israel building Web analytic tools) and Spot Runner (creating easy and affordable Web ads for small businesses).

FORBES: Magazine Article