So by not labelling something you really feel that the content of the relationship has changed?
To discuss the evolving role of content, gyro Denver, in partnership with Forbes and in conjunction with the Business Marketing Association, recently hosted a CMO roundtable to address the importance of content and its relationship to brand equity.
FORBES: Content Creativity: Turning Point of View into Brand Equity
Google has had a complicated relationship with content publishers who have been worried about Google's role in facilitating online piracy or devaluing their content online, among other things.
The form, if not the content, of the previous relationship is being restored.
PayWizard will be demonstrating the complete range of multi-device payment options, including an all-in Connected TV user interface, content discovery, and customer relationship and monetization solutions at CES 2012.
ENGADGET: PayWizard offers more ways to pay for content on Samsung smart TVs
"This agreement adds meaningfully to the wide variety of content that can be streamed from Netflix and breaks new ground in our relationship with NBC Universal, " said Ted Sarandos, chief content officer for Netflix.
The relationship between advertising, cash and content is made crystal clear.
FORBES: Watch Ads, Get Paid: Is This The Future Of Ad-Supported Content?
Instead, the company wants to create a content platform strategy that ties together all of its ragtag content and app experiences into a single customer relationship.
FORBES: Google Takes Aim At A Content Platform Strategy With Not One But Two New Gadgets
And as the Netflix (NASDAQ:NFLX) case has demonstrated, it is the content providers rather than content distributors who have the upper hand in this relationship.
The folks in Sunnyvale are also set to stream video content from Conde Nast Entertainment, and expand their relationship with ABC News thanks to World News Behind the Headlines, Nightline: Online and GMA Live.
It is education, enablement and relationship, as well as relevant, contextual content.
Each relationship has enabled us to build a unique content-creation engine and a digital news experience that we believe is the first of its kind.
Being in both content and distribution, Time Warner was able to change the relationship between the two, to its advantage.
They used sophisticated statistical analyses to find the relationship between the patterns of brain activity and the content of the videos.
WSJ: How the Brain Really Works | Mind & Matter by Alison Gopnik
And Apple and Amazon took over the media business by focusing on the relationship they have with the customer, delivering the right content to the right device at the right time.
Avoiding the temptation to point accusing fingers, Three Women seeks to demonstrate that Korean women will never be content in love until they and their menfolk develop a more balanced relationship.
The American Medical Association's Council on Ethical and Judicial Affairs published guidelines in 2011 suggesting doctors need to "maintain appropriate boundaries of the patient-physician relationship" online and to consider separating professional and personal content online.
While in this case, the relationship turned into bigamy, many gold-diggers are content to convince their victims to give them gifts, add their names to bank accounts or deeds, or change their will or trust to name them as beneficiaries.
FORBES: Reese Witherspoon's Mother Sues To Protect Father From Bigamy
The acquisition combines two highly compatible family entertainment brands, and strengthens the long-standing beneficial relationship between them that already includes successful integration of Star Wars content into Disney theme parks in Anaheim, Orlando, Paris and Tokyo.
ENGADGET: Disney acquires Lucasfilm for $4.05 billion, plans more Star Wars movies
The most likely scenario is that the two teams settle into a leader-follower relationship in which neither is highly motivated to perform, because each is content to maximize margins within its respective market share.
FORBES: Why Adam Smith Isn't Welcome In The Defense Industry
Not only can audiences get content real time, Mobile provides an opportunity to truly engage with an audience and build a two-way relationship, always on, always there with consumers.
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