Have them navigate to your content or Twitter feed while presenting.

FORBES: Embracing Digital Distractions In Presentations

But the common approach involves presenting simple, educational content that effectively demonstrates a variety of scenarios (music, communications, gaming, etc.) buyers can accomplish.

FORBES: Samsung Shakes Up North American Retail. Microsoft Should Take Note.

As Schaff sees it, presenting the context alongside the content is the key to getting consumers to jump into old material online.

FORBES: Sports Business

For example, Jonathan Mildenhall, VP Global Advertising Strategy and Content Excellence at Coca-Cola, is presenting at both IAB MIXX and the Brand Innovators Summit.

FORBES: A CMO's Guide to Advertising Week

The app essentially acts as a content hub for news, crawling the Web for top stories in key subjects and presenting them on the iPhone in summarized form, to fit a 4.5 inch screen.

FORBES: Teen Developer's Summly App Hits Half A Million Downloads; Publishers Come Knocking