It is an end-to-end solution that takes into account the entire content pipeline and brings together mixers, studios, and distributors to create dramatic improvements in the audio experience.

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The argument is that being able to control the data rates for different types of content, choking the pipeline for individual users or at particular times, will allow allocation of bandwidth to more urgent applications.

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Viki has secured content from 8 countries, with a pipeline of 4, 000 hours.

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There's nothing we enjoy more than not even leaving the comforts of our Aeron chair in order to catch a program in HD, and now we've got reason to believe that even more high-definition content could be coming down the internet pipeline in the not-so-distant future.

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So in other words, technology creates the pipeline, but then you need to fill it with relevant content.

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For example, a news organization may want to have a "high priority" transcoding pipeline for breaking news stories, or a User-Generated Content website may want to have separate pipelines for low, medium, and high resolution outputs to target different devices.

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"From television, mobile, computer and tablet companies, to broadcast channels and digital content providers, the global demand for a high quality, native 3D programming pipeline has quickly become one of the most vital elements within the 3D ecosystem, " said Cosgrove.

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