Each interaction indicates some type of behavior and the associated content may be interpreted as attitude or sentiment.

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It requires effective management, the right publishing tools, a state-of-the-art content management system and the sharing of extremely granular data analytics to understand user behavior and preferences.

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That sort of thing can lead to Rogue Content Machine Behavior.

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This behavior has allowed publishers to understand the types of content their readers appreciate most and is poised to help those publishers negotiate more meaningful relationships with relevant advertisers.

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Aggregating an audience around online-only content is challenging, and it requires a behavior shift on the part of consumers.

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Oliver Wyman recently surveyed more than 1, 000 consumers in the United States, Europe, and Asia to understand how their TV viewing behavior was changing in the face of new technologies and devices, greater content availability, and new distribution channels.

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Business execution was strong, especially in the cable content division, and the company continued its shareholder friendly behavior, both repurchasing a significant amount of stock and announcing that it would be splitting the company into two separate entities.

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For those businesses leveraging curated content, the use of artificial intelligence and machine learning will be a competitive advantage as more data and behavior points are made accessible.

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