Also serving as a smart hub, the BH9430PW is compatible with NFC technology for wireless content mirroring.

ENGADGET: LG's 2013 AV lineup puts NFC into Blu-ray player, 9.1-channel home theater

The BP730 also supports Near Field Communication (NFC) for wireless and seamless content mirroring from smartphones and other external devices.

ENGADGET: LG's 2013 AV lineup puts NFC into Blu-ray player, 9.1-channel home theater

LG's Smart TV platform also delivers convenient content sharing and screen mirroring via WiDi and Miracast.

ENGADGET: LG ships its MT93 Personal Smart TV to your dorm this March HD

The Dutch company has created 150 iOS apps mirroring the content from well-known journals like the Lancet, according to senior vice-president Scott Virkler.

FORBES: Can apps be ��spammy��?

Bizarrely, the branding will continue on for Windows 7 and Windows Phone 7 users, with the Zune Marketplace mirroring Xbox Music's content.

ENGADGET: With the launch of Xbox Music, Zune is truly no more (update: Zune Pass users get 1,000 Microsoft point parting gift)