There will be opportunity to layer entertainment content, including newspapers and magazines, with educational facts and marketing pitches.

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To get going: If you have a marketing-driven social media plan, that's a start. (If not, see Time's person of the year award for 2010.) Now layer in content that attracts potential candidates--company news, color commentary from employees, video of the work environment and of course job information.

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The heart of it will be a capabilities layer that includes content, services, applications, file sharing, backup, and sync.

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The hope is that this will motivate others to contribute to the Layer, help other content owners reach their viewers, and increase the return on investment of all those TV taxes.

ENGADGET

Though much of the content was inspiring, this time, the message made me think about another layer to what Ms. Sandberg had been saying, one that now made me uncomfortable, not because the message changed but because I had.

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In essence, Patch has added a social layer on top of its 800-plus community websites, allowing users to form groups and consume content via interest-specific feeds.

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Integrating collaboration as a horizontal layer into the enterprise app incorporates new data types such as conversations, tags, comments and other collaboration content into the enterprise app itself.

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