Does your site include content that leads the visitor to the action they would like to pursue that isappropriate to the stage of the sales cycle from which they come?
When issuing press releases or new content on a topic, Meacham suggests, take an extra step, and engage in the relative conversations by pointing to the content in an appropriate context in the 8-12 hours after your news is released.
The current generation of keyboard powered devices plus the next generation of mobile devices that are better at supporting content creation will need to access whatever apps are appropriate in whatever context the user is in.