The content of the introduction and first few chapters spoke of brands in a very similar fashion I had read of in college or other business books.

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Despite signing a three-year deal with Limelight and Level 3 right around eighteen months ago, Netflix is clearly keeping an eye on the future with the introduction of the Open Connect content delivery network (CDN).

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The app, which offers a mix of live and on demand content, has been around since the introduction of the Samsung Galaxy S 4G, and gets a real jump start from Magenta's new wireless threads.

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Now the New York City-based company is aiming to turn those clicks into cash with the introduction of R29 Shops, a content-and-image rich e-commerce platform.

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"Change is on the way in how consumers interact with content across multiple devices-change that will be as disruptive as the introduction of iPhone five years ago, " said Yangbin Wang, CEO of Vobile.

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Prior to the iTunes introduction, declining sales and music piracy were already challenging the music industry and accessing content through other channels.

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By this he meant the introduction of boxes in the home that can store audio, video or pictures and deliver the content to any screen, anywhere in the home.

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Much of the speculation about the delayed introduction of a next generation Apple TV product has focused on the inertia of the cable companies and other content providers.

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