This in turn drives even more Facebook integrated mobile development, and in turn more mobile content to the Facebook platform to be monetized in their current media model.

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Reflecting the cross-platform nature of ESPNFC, both TV and digital content will be heavily integrated to highlight major club news and analysis across all screens.

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In addition, each new Smart VIERA HDTV offers an enhanced VIERA ConnectTM platform including more options for streaming video content, unique social networking features, fully-integrated apps, and intuitive search features designed to make the user experience fast and easy.

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The underlying promise is to provide companies a rich set of offer content, a marketing engine capable of reaching customers over multiple channels including email, SMS, social media and ads, an integrated transactional platform, and a rich data and analytics engine to optimize targeted delivery of offer content all within company branding.

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