Content ID helped curtail the piracy issue, some media executives have said.
One popular LP-er, Zack Scott, discovered that Nintendo was issuing what is known as a "content ID match" claim on footage he uploaded of Luigi's Mansion: Dark Moon.
YouTube has a Content ID copyright protection system in place.
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Google in late 2007 launched Content ID, which helps identify copyrighted material so content owners can block the content from appearing on the site altogether, or in certain geographical markets.
The Content ID process, in fact, is specifically intended to give copyright holders options other than either ignoring or cracking down hard on uploaders who may be loyal fans as well as infringers.
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People who have used Content ID at media companies said the system works well, but that some individuals who illegally upload videos to YouTube have been able to manipulate the soundtrack or video to avoid detection by the system.
Once you set up iCloud using your Apple ID, any content that you buy from the iTunes Store will show up on other devices without any syncing.
The carrier's launching Sprint ID today with 17 partners and 13 free content packs, with more on the way.
Rather than search for apps in an app store, Sprint ID phones come with quick access to pre-selected content geared toward particular interests.
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The iD campaign also ran on Facebook, which, like Tumblr, charges for the ability to promote content.
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